Paul Mitchell Platinum Plus Deep Violet Blonde Shampoo 300ml

Paul Mitchell® Platinum Plus Deep Violet Blonde Shampoo®

Deep Violet Toning for Cool Blonde Hair

Neutralise stubborn brassiness and brighten blonde hair with Paul Mitchell® Platinum Plus Deep Violet Blonde Shampoo®, an ultra-toning purple shampoo formulated with deep violet pigments to help counteract yellow, warm, and brassy tones. Ideal for blonde, highlighted, silver, or grey hair, this professional formula gently cleanses while enhancing cool tones, shine, and softness. Hair feels refreshed, silky, and brighter with a cooler, salon-fresh finish after every wash.

Hair Type

• Ideal for blonde, highlighted, grey, or silver hair
• Suitable for colour-treated and lightened hair

Fragrance

Fresh, clean salon-inspired fragrance

Product Features

• Deep violet pigments help neutralise brassiness
• Brightens cool blonde, silver, and grey tones
• Gently cleanses without over-drying
• Helps enhance shine and softness
• Improves manageability and smooth texture
• Professional salon-quality blonde toning care

Stylist Tip

Leave on for 1–5 minutes, depending on the level of toning required and hair porosity, for enhanced cool blonde results.

How to Use

Apply to wet hair and massage into a rich lather. Leave on briefly if extra toning is desired, then rinse thoroughly. Repeat if necessary and follow with conditioner.