Pure forever blonde sulphate, paraben free toning range reduces gold/yellow reflect in all blonde hair types. Unique blend of Argan Oil and Shea Butter rejuvenates dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling Exclusive Pure complex™ (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp Milk honey oat extract boosts moisture and softness Allergen free fragrance
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