Straightening Creams & Balms

Juuce Curls To Straight 150ml is a cream that helps to reduce frizz, delivering a long-lasting, glossy straight style in combination with a blow dryer and a straightening iron. How To Use After cleansing and conditioning, towel dry excess moisture,...

Juuce Tame Curls Smooth 150ml is a silky cream hat features avocado and macadamia oil extracts to tame curls, providing a smooth hold and adding a radiant shine to your hair. How To Use Apply to wet or dry hair and style as usual.

Frizz Dismiss Rebel Tame is a multi-benefit smoothing cream. Featuring sustainably sourced Babassu Oil, this smoothing cream provides frizz control while hydrating, de-tangling and protecting hair from heat up to 450 degrees. Multi-benefit smoothing...

Protect and strengthen hair with Redken Extreme Playsafe Treatment. A multi-use heat protection spray formulated from plant proteins and tourmaline to help prevent split ends and reduce the appearance of split ends by 70%. Ideal for anyone who uses heat...

milk_shake lifestyling styling potion is a conditioning and styling cream that gives light support and an immediate conditioning effect to all hair types. It is a versatile and unique product that smoothens the cuticle of the  hair while giving...

milk_shake® lifestyling blow-dry primer, pre-styling lotion for hair. Pump up body and texture. Unique dispenser transforms product into a soft foam that distributes evenly over hair. Protects from heat, reduces drying time, helps hairstyles...

Strengthen and deeply nourish your hair with KeratinFIXX 20-in-1 Leave-In Spray! This specially formulated leave-in spray, containing keratin, caviar extract, and argan oil, transforms your hair with 20 benefits in 1 easy step...

Bestseller smooth control gel-cream. Ideal for smoothing and controlling unruly hair, frizzy hair, wavy hair or rebellious hair. 24 hour anti-humidity protection. For smooth results, blow-dry the hair. To control curls, allow to dry naturally. Apply 1 to...

Depolish is L’Oréal Professionnel’s destructuring and workable paste. The TECNI.ART must-have to deconstruct and matiffy hair for a rough, unpolished look you can endlessly remodel. HOW TO USE:Apply it on dry hair with hands for a...