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Chemical & Keratin Straighteners

For hair salons and hairdressers or professionals in search of professional trade products, including chemical and keratin straighteners, look no further. Our offerings cater exclusively to trade customers, encompassing certified hair professionals and salon/hairdressing shop owners. Our inventory boasts a diverse selection of renowned brands, featuring names like HT Bondex, Qiqi, and Matrix, among others. Unlock the convenience by registering on our website, where you can seamlessly browse and purchase these exceptional products online.

Hair chemical and keratin straighteners have emerged as transformative tools, revolutionising the way salon experts and hairdressers craft sleek and smooth hairstyles. These advanced formulations represent the pinnacle of hair straightening technology, providing effective solutions for clients seeking long-lasting results. Chemical straighteners typically employ potent ingredients such as ammonium thioglycolate or sodium hydroxide to break down the hair's natural structure and rearrange its bonds, resulting in a straightened, more manageable appearance. On the other hand, keratin straighteners harness the power of this structural protein, replenishing and fortifying the hair shaft while eliminating frizz and promoting a glossy finish. The professional haircare industry has embraced these straightening techniques for their versatility, enabling stylists to cater to diverse hair textures and types.

As the demand for straightening services continues to grow, the professional haircare industry recognises the importance of staying abreast of technological advancements and product innovations. While chemical straighteners have been a staple for decades, the advent of keratin treatments has ushered in a new era of gentler, more nourishing straightening options. This shift aligns with the industry's commitment to promoting hair health alongside aesthetic appeal, ensuring that clients not only achieve the desired sleekness but also maintain the integrity of their strands. 

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  • Matrix Optismooth Intro Kit - Sensitized

    Matrix

    Matrix Optismooth Intro Kit - Sensitized

    For highlighted, colour/chemically treated or sensitized hair Permanent smoothing system for a variety of styles, from completely straight to curl redefinition. This unique smoothing system with Pro-Keratin, utilizes advanced thio technology and provide...

  • Matrix Optismooth Intro Kit - Resistant

    Matrix

    Matrix Optismooth Intro Kit - Resistant

    For naturally curly or frizzy hair Permanent smoothing system for a variety of styles, from completely straight to curl redefinition. This unique smoothing system with Pro-Keratin, utilizes advanced thio technology and provide condfition to the hair...

  • Matrix Optismooth Intro Kit-Normal

    Matrix

    Matrix Optismooth Intro Kit-Normal

    For naturally wavy or frizzy hair Permanent smoothing system for a variety of styles, from completely straight to curl redefinition. This unique smoothing system with Pro-Keratin, utilizes advanced thio technology and provide condfition to the hair...

  • Schwarzkopf Hair Primer Porosity Equalizer - 250ml

    Schwarzkopf

    Schwarzkopf Hair Primer Porosity Equalizer - 250ml

    Porosity equalizer balancing out the strucrural differences from roots to ends to create even colour results for all colour services, while helping to neutralize metal ions. Directions: Shake well before use. Spray onto porous hair sections, allow to dry...

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